Italian furniture brands Armani/Casa and Molteni have announced a formal joint venture agreement to produce kitchens under the brand name Armani/Dada. This follows their successful collaboration on the well received Bridge system, which launched in 2006 and combinees Armani styling with Molteni’s Dada craftsmanship.
As you would expect, luxurious materials and finishes as well as high-quality manufacturing are the hallmarks of the new Armani/Dada offering and should appeal to clients at the top end of the market.
A spokesperson described the kitchen as: ‘Made using sophisticated technologies, new and exclusive materials, high-quality
components and precious finishes. The result is a kitchen that offers top-level function and performance plus aesthetic elegance.’
In addition to the existing Bridge design, a second kitchen will be launched at the Milan Furniture Fair in April. Both ranges will be available to buy later in the year, with a new selection of finishes added to Bridge.
This is a significant announcement — Armani/Casa previously preferred to produce its products under contract and would not reveal information about its suppliers and manufacturers. When asked about this new business relationship, an Armani/Casa spokesperson said: ‘We are delighted to have such a well-established partner as Dada,
backed by the Molteni Group, to develop and produce kitchens in the Armani style. We chose Molteni/Dada for its renowned know how and professionalism, and for its experience in working with international property developers.’ Armani/Dada kitchens will be available to the contract and residential sectors. A specific contract arm of the company, offering ‘customised project solutions for large-scale projects’, has installed 144 of its kitchen systems in the Armani Residences within the Burj Dubai, the tallest residential building in the world. Trade and retail customers will be able to find the system in both Armani/Casa and Molteni outlets as well as other selected high-end stores. www.armanicasa.com